The Smartup Organism

These are all nice ideas but how do you ensure productivity? After all, a Smartup is a company that needs to produce relevant technologies for our battle to protect our planet. If nobody is the owner or CEO, who makes the decisions and how do people work in general? In other words: how does a Smartup organize itself to go through the four layers of creation? To answer that question, we need to understand what type of organism a Smartup is, first. 

Sociotechnical systems

A Smartup is a sociotechnical system. Most simply, this means it's a system that drives and needs social behavior through the use of different technologies.

"Sociotechnical systems (STS) in organizational development is an approach to complex organizational work design that recognizes the interaction between people and technology in workplaces. Sociotechnical theory therefore is about joint optimization, with a shared emphasis on achievement of both excellence in technical performance and quality in people's work lives. Sociotechnical theory, proposes a number of different ways of achieving joint optimisation. They are usually based on designing different kinds of organisation, ones in which the relationships between socio and technical elements lead to the emergence of productivity and wellbeing" (wikipedia)

STSs can also be seen as the latest step in computing technologies and cause designers and developers to take into account the goals of a community, not just the individual.

"Computing began at the mechanical level (hardware devices), evolved an information level (devices + software), then acquired a human level (IT + human-computer interaction), and finally a community level (STSs). A community works through people using technology, as people work through software using hardware. Consequently, social requirements are now an important part of computing design" (The Interaction Design Foundation)


Seeing a Smartup as a STS let me to design an organizational structure that allows us to own, create and govern our technologies. How does that work?